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If you already have brand guidelines be sure to include them in your creative brief, or direct stakeholders on where to find them. Following brand guidelines ensures the tone and voice of your messaging matches that of your overall brand, and keeps your messaging consistent across marketing initiatives. A creative brief is used to define any relevant creative requirements, including messaging, audience, and outlining how success will be measured. Once the brief is created, plan to host a kickoff meeting to discuss conflicts or restrictions.
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It’s not just about how much it will cost to make the product or service. It also includes information about potential costs if you need to hire someone else for additional work or change plans because of unforeseen circumstances. First, identify the type of project you are writing the design brief for. Once you know these things, you will understand what user experience (UX) aspects are essential for this business. When working with Superside, we handle all of your creative requests and brief our designers accordingly.
Teamwork
It’s a great guide to look back on if one party ever feels like the progress is getting off track or a disagreement arises. If you’ve never created one before, a design brief might seem a lot like a creative brief. Overall, a design brief handles more of the preproduction and business side of the project, while the creative brief tackles the innovative execution. One of the most important lessons learned from other designers is that communication is essential to the success of a collaborative project. Sandbox Software’s current market consists largely of professional architects and mechanical engineers. The company has a sizable user base consisting of interior and landscape designers, and it suspects this market segment might have more room for growth on the consumer side.
What is the difference between a design brief and a design specification?
It’s better to ask your questions at the outset of any project than worrying about misunderstandings down the line. A design brief is of only limited value if you’re the only one who ever sees it. The true purpose of a design brief is to align the expectations and understanding of the designer and client. How you approach this will also depend on whether your client has a designer or creative director in-house. If they do, ask to be connected with those people so that they feel included in the work and are discouraged from derailing progress later on. Understanding the budget and agreeing to a schedule are pivotal points of the briefing process—not optional extras.
For the purpose of this article, we'll use client and company interchangeably to represent the party commissioning the design project. A design brief in any form represents clarity and common understanding between the client, stakeholders, and designer. Simply put, they’re collaborative tools that help you and your clients lay the foundations for a great project and a better relationship. One of the best ways to find freelance design jobs is through word of mouth and repeat business, so make sure you maximize your chances with a design brief. Work Simply, a startup that provides web-based software tools to busy freelancers and small business owners, would like to expand its offerings to mobile. The company wants to connect with these professionals by bringing the Work Simply approach to mobile devices.
The text and images used in the project are essential parts of the design. It doesn't mean you must have all the materials before starting the design process. However, it's worth drafting a plan for visuals and text so that designers can correlate their work with your direction. Design projects can last many months, and confining a service provider to a tight schedule will more often than not end up harming the end product. Since your team’s work will produce some sort of creative asset (or many), this part of your brief should describe what those assets and deliverables are. For example, if you’re creating an advertisement, the final deliverable would be the actual ad.
Target audience
While it does not need a high-design feel, it should represent you as a designer. In terms of design, it should fall somewhere between a document on letterhead to a more polished piece of brand collateral. Anyone who’s ever submitted a proposal or tried to snag a design project has probably been asked to submit or create a design brief for the project. It’s a fairly standard practice but can often be intimidating, particularly if you aren’t used to it. Unlock the secrets to perfect brand guidelines with our insights and real-world examples.
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A good example comes from an eco-conscious startup aiming for a new brand identity. The company had recently decided to overhaul its image in line with its environmental mission. They allow you to turn good ideas into great ones by providing the necessary clarity and direction needed for effective implementation. Competitor analysis can offer valuable insights into industry standards and help us learn from others’ successes –and mistakes too.
Write your best creative brief
With the professional sector stagnant, however, Sandbox is looking to the consumer space to grow its core business. And when you’re ready to boost your productivity even further, unlock even more advanced features for as little as $7. Luckily, there are ways to combat our lack of telepathy in the workplace—especially when it comes to design concepts that we imagine so vividly in our heads, but have no idea how to recreate IRL.
These instances show how your next creative project can benefit from following in their footsteps. Use our design brief template to write an effective brief for your graphic design, branding, UX, and product design projects. A design brief not only defines the scope of a design project, but it also helps keep everyone in agreement and the project on track.
A well-crafted design brief isn’t just a list of goals and ideas, but it’s like your GPS for the entire journey of your project. Not only would you waste time wandering aimlessly, but you might even end up somewhere completely unexpected. Whatever your objective, make sure it’s specific, measurable, achievable, relevant and time-bound (SMART).
Similarly, it provides them with an opportunity to analyze the design decisions of your competitors, as well as the stylistic conventions of the industry. Build a creative brief that makes your life (and those of your stakeholders) easier to execute your creative work successfully. When you deliver the creative brief to your agency contacts, take the opportunity to discuss your goals with them and refine the creative brief if necessary. They are there to help and getting their buy-in will make every part of the overall process easier. Allow your agency partners to educate you on what will work and what won’t.
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